2019 marked a significant year for Louis Vuitton's advertising campaigns, showcasing a diverse range of creative directions and brand ambassadors. Under the creative direction of Nicolas Ghesquière, the house continued its tradition of blending high fashion with compelling storytelling, utilizing a roster of A-list celebrities and emerging talents to embody the spirit of its collections. This article delves into the multifaceted campaigns of Louis Vuitton in 2019, exploring the distinct styles and narratives employed across its various lines, from ready-to-wear and handbags to the impactful visual language of its runway shows.
Alicia Vikander: Embodiment of Louis Vuitton Cruise 2019
The Louis Vuitton Cruise 2019 ad campaign, featuring Alicia Vikander, epitomized the collection's romantic and ethereal aesthetic. Vikander, a long-standing Louis Vuitton ambassador, perfectly captured the spirit of the collection, which drew inspiration from diverse cultural influences. The campaign's imagery, likely shot in a location evocative of the collection's inspiration, showcased Vikander in flowing garments, highlighting the delicate craftsmanship and feminine silhouettes that defined the Cruise 2019 line. The campaign's success stemmed from its ability to translate the collection's nuanced details into a visually captivating and emotionally resonant narrative. It wasn’t merely about showcasing the clothes; it was about conveying the feeling and the journey they represented. The subtle elegance and understated glamour of Vikander aligned perfectly with the campaign's overall tone, making it a memorable and highly effective representation of the collection.
Louis Vuitton F/W 2019.20 by Collier Schorr: A Study in Contrast
The Fall/Winter 2019-20 campaign, photographed by Collier Schorr, presented a stark contrast to the romanticism of the Cruise collection. Schorr's signature style, known for its raw and often melancholic aesthetic, lent a unique perspective to the Louis Vuitton garments. The campaign's visuals likely featured a more muted color palette and less elaborate settings than the Cruise campaign, focusing instead on the textures and details of the clothing. This approach, while seemingly less glamorous at first glance, allowed the clothes themselves to take center stage, showcasing their intricate details and the craftsmanship inherent in Louis Vuitton's designs. The choice of Schorr highlighted Louis Vuitton's willingness to experiment with diverse photographic styles, demonstrating its ability to adapt its visual language to reflect the mood and essence of each collection. The campaign's success hinged on its ability to create a compelling visual narrative, showcasing the clothing's versatility and appeal to a wider audience.
Louis Vuitton Men’s S/S 2019: A Look at Masculinity Redefined
The Men’s Spring/Summer 2019 campaign, while less prominently featured in the overall marketing strategy, likely still played a significant role in showcasing the brand's menswear offering. This campaign, likely featuring a distinct cast of male models and possibly a different photographer than the women's campaigns, would have aimed to portray the season's trends in menswear. The focus would likely have been on showcasing the silhouettes, fabrics, and overall aesthetic of the collection, reflecting the house's evolving vision of modern masculinity. The imagery and overall tone of the campaign likely differed significantly from the women's campaigns, reflecting the distinct characteristics of the menswear collection. An analysis of the campaign would reveal valuable insights into Louis Vuitton's approach to men's fashion and its understanding of the evolving male consumer.
current url：https://rxlzdu.cx347.com/blog/thefashionspot-campaigns-louis-vuitton-2019-28963